To design an intuitive digital platform that enables forwarders to procure cheaper rates faster, reduce inefficiencies, boost sales, make data-driven decisions and provide seamless customer experience.
Freight Save‘s new site needed an increase in traffic, plus improved engagement, brand trust and accessibility.
To solve this problem, we needed to understand what exactly is the current situation with logistics and how the users are dealing with it.
Other area the needed to solve was:
- Increase membership sign ups
- Raise product and service awareness
- Increase the quote request and conversions
- Manage fluctuating and growing demand from a global, fast-moving market
- Remove the barrier to slow and cumbersome access to information