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Decreasing Bounce Rates and Enhancing Performance for Office Choice

32x Oragnic Traffic growth in 8 month through SEO and Magento Redevelopment

Office Choice is the one-stop shop for essential office supplies, from office stationery and filing products, to printers, shredders, tech solutions and more. Company’s expertise extends from office products and workplace fitouts, to technical advice and solutions across a range for industries, Whether anyone need home office stationery supplies, computer accessories for an IT department, or office furniture for a small business, it can cater for orders of varying sizes across all industries.

Office Choice had a very outdated eCommerce platform which was very hard to maintain and difficult to get indexed on search engine. Originally, Office Choice approached ZOFELA for their digital marketing need but after doing through audit of their website, we recommended a complete revamp and re-platforming of their existing website and assess their digital marketing strategy for long-term including the utilizing their franchisee network local presence for driving significant traffic to their main website.

5 Months + Ongoing Campaign

Office Supplies

25+ Business Owners or Office Administrators

5+

$200K +

B2B, B2C

Digital Strategy, eCommerce Website, Integration, Digital Marketing

Increase Online enquiries, Sales, and Drive Customer Engagement

China

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Our Approach

01
The Objective

Office Choice is one of the largest organisations dealing in stationery and home supplies. The business wanted to be a market leader and trendsetter through eCommerce. However, the existing eCommerce platform wasn’t scalable, and UI wasn’t effective and responsive enough to help users perform actions envisioned by the brand.

As we all know, a perfect user experience (UX) and user interface (UI) are the two elements that make the biggest impression on modern-day customers. Hence, the client was planning to improve their site by re-platforming the it on the Magento eCommerce. The client reached out to ZOFELA to create a great user experience as the client wanted to trigger the factors that lead to conversion and actual purchase.

Office Choice was also looking to streamline their business, improve their customers buying experience and migrate to a platform to handle their growing business.

02
The Challenge

Office Choice is a megastore supplying businesses and consumers with office supplies, stationaries and fit out products and has over 20,000 products.

Office Choice approached ZOFELA and was looking to streamline their business, improve their customers buying experience and migrate to a platform to handle their growing business.

At that time, Office Choice’s existing online store was on custom eCommerce platform and the goal was to redevelop the website and migrate onto Magento.

The caveat of migrating to Magento was not only migrating the 20,000 products – including categories, product descriptions, images and prices- but also migrating all user data and maintaining the Office Choice’s SEO Google Ranking.

ZOFELA needed to build a more user centric and easy to navigate online store, migrated all products while maintaining previous customer data and SEO ranking.

03
The Solution

ZOFELA analysed and drew up the key market segments that were the most profitable for Office Choice and set about designing and building a new online store that simultaneously answered the core needs of these segments from the ground up on Magento, a best-in-class eCommerce platform that helps online businesses grow faster.

We then built a deep custom integration between the eCommerce platform and Office Choice’s ERP in order to keep important product, customer and order data synchronised, and progressively migrated the key historical data from the legacy platforms to the new store.
Finally, we integrated the new store with the class-leading marketing automation platform and built out detailed customer segmentation, engagement and marketing strategies tailored to each disparate market ready for ZOFELA Managed Services to execute.

ZOFELA migrated all 20,000 products by sourcing all images and content from the existing/old platform. All customer data and eCommerce SEO was maintained, and the entire project was completed on time and budget, with the old website being in operation and staying live during the entire process.

Our Solution Included:

  • Creating Customers Segments and Customer types
  • User-centric Search and filters
  • We designed and developed a tailor-made user-centric search tool that was intuitive, suggestive, and super-resourceful for visitors to find easily what they are looking for.
  • Declutter CTAs (Call To Action)
  • We helped the Client design the skeleton for the correct number of CTAs and strategically place them on the website, keeping the target audience in mind for better engagement and customer experience for improved conversion.
  • An appealing homepage with Simple Signups and Checkouts
  • Mobile Responsive design
04
The Result

ZOFELA completed our large site development task to an exceptional level. We were extremely professional to work with and provided efficient revisions along with expert advice that was greatly appreciated by the Office Choice team.

Mr Cameron Osborne said “Working with ZOFELA has been the catalyst behind a major transition in our business and we have a great future ahead of us.

  • Successful migration from Old Platform to Magento
  • Over 20,000 products imported
  • SEO & Google Ranking Maintained
  • With our SEO Efforts, 32X increase in organic traffic
  • All user information and customer data maintained.
  • Project delivered on time and budget.
Case Studies . Work . Portfolio .
Case Studies . Work . Portfolio .

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