Make it with ZOFELA
it’s the number of conversions and how much you pay for them. ZOFELA is Australia’s leading paid media advertising and PPC marketing agency. We understand the importance of seeing every marketing platform as a business tool. If you’re not measuring your conversions, return on investment and cost per acquisition, how do you know if you’re successful?
We provide data-driven Google Ads management that focuses on the metrics that matter, delivering PPC campaigns Australia-wide. Your business is unique, and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives and develop a bespoke PPC solution. Organise a strategy session with our award-winning strategists today.
Are you bidding on the right key phrases? Understand what your users call your product and match their intentions.
Monitor the search terms that trigger your ads and remove any irrelevant modifiers. Missing this step can be very costly.
It’s a matching system – your ads, keywords and landing page copy need to match the intention of the person seeing your ad.
You can pay to be at the top of the search results page, but if your landing page doesn’t provide the information your user is looking for, you won’t convert.
Track every type of conversion, including calls from ads, your website and form submissions.
ZOFELA analyses how much you're spending to acquire a single conversion to prevent overpaying for what that user is worth to your business.
PPC marketing and advertising is one of the most measurable digital marketing channels. Our PPC marketing company utilises various ad networks, ad types and platforms, focusing on your target audience at every stage of the customer journey. Our paid search agency can help you accelerate growth through data-driven paid search advertising management services.
Google Ads marketing responds to keywords entered by users into Google. The Google Ads we develop will bid on keywords and outperform your competitors with engaging ad copy. Users are then directed to landing pages, where they convert into sales or leads. Our PPC agency can help you track paid search campaigns and give insights into your performance versus your competitors.
Display advertising in Google Ads refers to the banner and image ads you see as part of Google’s advertising network. Display ads are highly targeted and incredibly useful for building brand awareness and linking directly to your own website. ZOFELA tracks the performance of your display advertising campaigns and benchmarks them against the performance of competitors.
Sometimes customers leave your website without completing a purchase. Retargeting allows those customers to be continually advertised to as they make their way online. It’s an effective method for targeting customers who are more likely to convert with a second visit. Like paid search and display advertising, ZOFELA grants full visibility over the data collated by retargeting Google advertising.
Display ads remain one of the most common formats to drive brand and performance outcomes. Buying programmatically delivers scale, addressability and tracking effectiveness. Programmatic display advertising offers unrivalled scale and access to premium inventory.
Advertise your products on the Google shopping network. Target people already searching for your product with rich and visual product ads. Drive ad clicks to your product pages and grow your eCommerce sales. ZOFELA can deliver campaigns that blend strategic, technical and creative flair to maximise your ROAS (Return On Ad Spend) and boost your eCommerce revenue. This is an excellent option for both B2C and B2B paid advertising.
Whether you’re looking to build brand awareness, increase customer engagement, drive more sales or acquire more customers, our social media marketing services provide end-to-end capability to help you achieve your goals. Our campaigns will connect, captivate and engage your target audience with a data-driven focus and creativity that converts.
Get a technical PPC audit plus a one-hour consultation with an award-winning organic search strategist.
Our PPC marketing company provides Google Ads management that focuses on the metrics that matter.
Whether you need to increase your eCommerce sales or want to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high-performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry.
Successful pay per click advertising requires a strategic approach thorough careful research and analysis, as well as technical expertise and the capability to achieve targeted ROI and margins.
At our Google Ads and PPC advertising agency in China, we measure our success through one simple metric: the success and growth of your business. We treat every dollar we spend for you as if it were our own.
We cooperated with ZOFELA for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
Christine Chan
La Belle Clinic Managing DirectorI have been using ZOFELA for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but ZOFELA have made a lot happen for my business so I can't be happier - they have built up trust with me and will handle all of my advertising for years to come - highly recommend.
Scott Emms
SE Plumbing & Airconditioning DirectorWe recently moved our business's digital marketing with ZOFELA and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from ZOFELA is very helpful and goes above & beyond to help.
Sarbjit Brar
Barkly International College CEOGet a technical PPC audit plus a one-hour consultation with an award-winning organic search strategist.
PPC advertising stands for pay-per-click advertising, and it’s essentially a way of buying web traffic.
There are two main types of PPC:
The location and appearance of PPC paid advertising ads will differ depending on the network you’re using and the objective of your PPC campaign. Most PPC ad networks will allow you to choose where to show your ads – most commonly on their own platform/app.
For example, a campaign in Google Ads will appear on Google’s SERPs as a headline, description and web address.
An ad on Facebook with the objective of brand awareness will appear within the Facebook app and will include a headline, copy, visuals (image, video or slideshow) and call-to-action button.
A Facebook ad with the objective of lead generation will also include an in-built lead form to collect details of prospects.
A banner ad will appear on the websites specified and will only include an image that links to your landing page/website.
There are many reasons why investing in Google Ads can help grow your business online:
Programmatic advertising is the automated buying of online ad space from a vendor, using specialised software. It allows you to buy advertising space across a variety of ad channels, including search, display, video, audio or out of home (OOH) advertising. However, it’s more typically used for display and video advertising.
Programmatic advertising gives you a much wider scope to reach your audience than Google’s standard display channel. It can even reach devices like internet-connected TVs, opening up to the world of television – a channel that has historically been reserved for offline campaigns.
Programmatic paid advertising allows you to target very specific audiences in a way that Google Ads doesn’t. For many businesses, it offers the most effective way of getting brand awareness adverts in front of as many relevant people as possible.
For example, programmatic advertising lets target users based on:
This allows businesses to deliver targeted ads to the right user, at the right time, on the right device – in the right place. In addition, programmatic advertising uses real-time bidding, which ensures you bid for the right user with the optimum bid.
PPC remarketing or Google Remarketing helps you to target potential customers who have already been on your website. It can push them towards completing the desired action or encourage them to become repeat customers with strong lifetime value.
Most importantly, it reminds your website users of your product or service after they’ve left your site and are exploring others. It recaptures their interest and can result in a conversion long after their initial interaction with your website – something which particularly benefits businesses with long lead times.
At ZOFELA, our PPC and paid media advertising experts can help you get the most out of your PPC remarketing campaigns.
Data shows that people are more likely to buy from a familiar website that they trust over one they’ve never seen before.
PPC remarketing re-captures the attention of users who have already interacted with your website as they travel across the web, increasing the familiarity they feel towards your brand. This heightens trust signals and pushes them towards making a conversion.
By segmenting your audience into different pots such as product page viewers or shopping cart abandoners, you can create highly targeted ads that resonate with specific and engaged audiences.
By allocating a portion of your PPC and biddable media budget to Google remarketing campaigns, you’ll reach audiences that are more likely to convert. This saves you money, increases your conversion rate and improves your ROAS.
Developing a Facebook marketing strategy with Business pages and Facebook groups is an extremely effective way to engage and communicate with your online audience.
More and more people are choosing to follow and contact brands through their Facebook pages, providing an excellent opportunity for you to reinforce your brand values and personality.
Facebook marketing can also help you to:
No matter what type of business you run, Facebook offers a variety of advertising types that will enhance your business’ online presence. Combined with an extensive collection of demographics and interest-based user data, Facebook advertising is a powerful resource when it comes to selling your service or product effectively.
With Facebook paid advertising, you can choose from advert types such as:
At ZOFELA, we strategically plan your ad campaigns to meet your business goals. Whether we’re introducing your brand to a new audience, reminding them of your offering, or targeting your most engaged audiences with irrefutable CTAs, our paid search advertising agency can provide assistance every step of the way.
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