Digital Marketing Strategy

Experience Digital Success: Unlock Better Results with our RACE Digital Strategy.

Every business needs goals, and every goal needs a plan of action to help achieve it. Our digital strategy agency is here to help you define your goals – then smash them! We cut through the noise of the complex digital landscape to find the best organic revenue-generating solutions, specifically tailored for your business.

The RACE framework, adopted and mastered by ZOFELA, is a powerful and comprehensive approach to digital strategy. This strategic framework, designed to maximise online success, focuses on four key stages: Reach, Act, Convert, and Engage.

Experience the power of the RACE framework and unlock better results for your business. Partner with ZOFELA today and embark on a journey towards digital excellence. Discover how the ZOFELA team can make online work for your business. We will reach, engage and convert the right customers on a local, national or international level.

Brand
Differentiation

Today’s winning brands aren’t playing it safe. They never say “that’s how we’ve always done it.” They know their brands are more — way more — than just a sleek logo or a cool website.

The brands who crush their competition are those who understand that strategic branding goes much deeper than pretty website visuals and responsive mobile design. Branding is layered, sculpted, tested, and a reflection of what your customer needs from you — not what you need from your customer.

As part of our service, we can help you:

Transform your brand (including internal beliefs & communications)
Get insights on your potential audience(s)
Differentiate your brand from your competition

Competitor
Insights

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?

If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow.

We can assist with:

Defining your product/service’s unique value proposition
Delivering insights on competitor marketing strategies and what they’re doing right
Understanding where your competitors are falling short
Providing a benchmark against which you can measure your growth

Customer Journey
& Experience

A positive customer experience is crucial to the success of your business. After all, a happy customer is one who is likely to become a loyal customer who can help you boost revenue.

The best marketing money can buy is a customer who will promote your business for you — one who’s loyal to your company, promotes your business through word-of-mouth marketing, and advocates for your brand and product or service.

As part of your digital marketing strategy, we can help you:

Map personas and customer/user journeys
Establish buying processes
Understand customer emotions
Articulate user and business goals for your website

CRM
Strategy

A CRM strategy is a plan that your entire company adopts to help increase productivity, conversions, efficiency and profits. Customers are the lifeblood of your business. Building relationships with your customers and then nurturing those relationships is the fastest path to success.

We develop digital CRM strategies that build stronger relationships with consumers from the first touchpoint and across the full spectrum of digital touchpoints.

We can help businesses in China and beyond to:

Map CRM journey touchpoints
Define a path to consumer centric engagement
Help you choose the right CRM Solution
Help you implement and integrate your CRM

Content
Strategy

Whether you’re just starting out with content marketing, or you’ve been using the same approach for a while, it never hurts to revisit your content strategy and make sure it’s up-to-date, innovative and engaging for your prospects and customers – no matter when or how they intend to buy.

Our service involves:

Helping you understand any content gaps in your buying cycle
Defining the content topic cluster
Developing the content strategy that aligns with your buyer personas
Creating a content marketing plan

Digital Marketing
Strategy

A digital marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way.

It takes into consideration what your business is currently doing well and what you’re missing regarding the objective you set, making it more likely you’ll accomplish it.

We will help you to:

Identify your goals and the digital marketing tools you’ll need
Evaluate your existing digital channels and assets
Audit and plan paid media campaigns
Establish your organic traffic generation strategy
Monitor and report on your optimisation strategy

Ready to take your business to the next level?

Whether it’s launching a new site, re-imagining an existing one or launching a marketing campaign, ZOFELA can bring your idea to life. If you like the sound of partnering with one of the best digital strategy agencies, let’s talk.

Request a Proposal

Prime your digital investments for success

Whatever you’re looking to achieve with your digital campaign, website design, process improvement or software systems, it’s essential to:

Clarify your current situation
Identify what you’re trying to achieve
Develop and evaluate possible strategies
Align on the way forward

Without this clarity and alignment, you can waste time and money and even harm your customer experiences. Request a proposal to claim your free digital strategy workshop, where you’ll learn how our consultants can help you achieve a return on your digital initiatives.

Request a Proposal

Clarify Your
Current Situation

Identify Your
Business Goals

Develop
a Digital Strategy

Kick Start
Your Campaign

Case Studies . Work . Portfolio .

Brands we have empowered

HYDAC's Redesigned Website and Targeted SEO campaigns delivered 400% marketing ROI and drastically reduced cost per lead Usability & Site ArchitectureMagento CommercePerformance Marketing

Achieving a 180% Organic Traffic Surge, 110% increase in New Users, and 3X Revenue growth through Online Channels for Brooks Running Digital StrategyeCommerce CROSearch MarketingSEO

A holiday booking SaaS CRM platform for a Travel Technology Company eCommerceSEOMobile Optimized

New LMS development for Real Estate Courses under Six Months eCommerceDesign DirectionCustom ASP.NET

Delivering Digital platform solution to the Australia’s home of discounted group freight rates eCommerceDesign DirectionWordPress

How The Bay Gallery Furniture Increased conversion & Organic Traffic in just under 12 months eCommerce StrategySEOMobile Marketing

View all Work

We cooperated with ZOFELA for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.

Christine Chan

La Belle Clinic Managing Director

I have been using ZOFELA for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but ZOFELA have made a lot happen for my business so I can't be happier - they have built up trust with me and will handle all of my advertising for years to come - highly recommend.

Scott Emms

SE Plumbing & Airconditioning Director

We recently moved our business's digital marketing with ZOFELA and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from ZOFELA is very helpful and goes above & beyond to help.

Sarbjit Brar

Barkly International College CEO

Ready to take your business to the next level?

Whether it’s launching a new site, re-imagining an existing one or launching a marketing campaign, ZOFELA wants to help bring your idea to life.

Request a Proposal

Digital Strategy FAQs

A digital strategy is a written plan that clarifies your online goals and helps you put the right technology and processes in place to achieve those goals. Your online goals relate to your overall marketing objectives and what you want your business to achieve online.

A digital strategy aligns your online activities with your business goals to keep you on track in a changing environment.

A digital strategy will help you:

stay competitive online
improve customer service
increase your customer base
expand and grow your business
improve quality control

Yes. A digital transformation strategy can help you streamline your business by:

freeing you up from process-driven activities
improving redundancy as part of disaster recovery
enabling 24/7 sales
automating aspects of your staff induction and training

Your digital strategy should remain a part of your business plan and align with your overall business strategy and objectives. Steps to develop your digital strategy include:

Research online tools used by your competitors and other businesses.
Decide which online activities will benefit your business.
Review your budget to work out what you can afford.
Factor in annual costs to maintain or upgrade your devices, renew subscriptions and pay for digital marketing, software licensing and training.
Consider your requirements, including marketing, software and computer equipment.
Plan for cyber security risks, such as computer viruses, scams, data theft and damage to hardware.
Be realistic about the time and budget you will need to manage the online aspects of your business.

Digital marketing and advertising is one of the key components of digital strategy and is used for the promotion of your business using various online marketing channels and tools. Digital marketing drives your customers to the digital platforms where you conduct business.

You need to identify what platforms your customers are using and how they are influenced to buy products and services to plan effective marketing and advertising.

Common channels and tools a digital marketing strategy can implement include:

paid-per-click / cost-per-click advertising
search engine optimisation (SEO)
search engine marketing
influencer marketing
content marketing
social media marketing
Newsletters, SMS and email marketing
content designed to reach grow audiences and develop customer loyalty.

When planning your digital strategy, it’s important to:

consider current digital technology your business uses and explore other options that could benefit your business
consider your business’s current digital capacity when identifying potential opportunities and additions
regularly review your digital capacity to ensure you can capitalise on technological advancements.
Keep in mind your digital marketing budget
Consider your customers’ online behaviour
Monitor your competitors’ digital marketing activities
Set goals for your digital marketing activities