HYDAC is a leader in motion control and fluid technology, offering products that are locally engineered and manufactured to Australian Standards. HYDAC also provides clients with engineering advice, calibration and hydraulic services, personalised drawings and designs, technical training, and other services.
The objective of the new digital transformation project was to provide an ecommerce capability along with information on courses and online registration, providing manuals and client portal for self servicing requirement. Along with this, company wanted to establish themselves as a leader in the market and increase their search presence online.
Company also wanted to streamline the inventory management, order processing and customer pricing sync therefore we used Magento to SAP integration to boost efficiency.
Objectives:
- Ensure site architecture and navigation enable easy browsing and accessibility of education options within the course catalogue
- Drive conversion of site visitors into contacts and ultimately uptake the training courses
- Develop an eCommerce capability to sell product and courses online
- Sync customer specific pricing and orders with SAP through Magento to SAP integration
- Client portal for self servicing
- Establish SEO foundations to increase search engine traffic, drive future growth and minimize impact to the existing traffic and customers
- On Time maintenance need for changing the site structure as business demands along with Conversion rate optimisation along the journey.
