To design an eCommerce website that would improve the user experience and increase sales.
To improve their online marketing efforts and drive more targeted traffic to their website.
To increase brand awareness and reach a wider audience.
Make it with ZOFELA
Starleaton is a leading supplier of ink, print media, and equipment in China and New Zealand. The company has been providing high-quality products and technical support for the print industry and advanced manufacturing sector since 1978. Starleaton selects only the best products in the industry and provides innovative cost-effective solutions to help businesses grow.
At ZOFELA, we worked with Starleaton to identify challenges and provide solutions to help them achieve their eCommerce and online marketing goals.
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Our Approach
01
The Objectives
02
The Challenge
The previous website was outdated, not mobile responsive, and difficult to navigate, leading to a poor user experience and low conversion rates.
The brand was not effectively targeting their ideal audience, leading to low website traffic and poor engagement.
There was a lack of cohesion in the company’s marketing efforts, resulting in a lack of brand awareness.
03
The Solution
We designed and developed a new eCommerce website that was user-friendly, mobile-responsive, and easy to navigate. This helped to improve the user experience and increase sales.
We conducted a thorough analysis of Starleaton’s ideal audience and developed a targeted marketing strategy to reach them. This included using social media advertising and email marketing to drive more traffic to the website.
We created a cohesive marketing plan that included consistent branding, messaging, and content across all channels. This helped to increase brand awareness and improve overall engagement.
04
The Result
The new website resulted in a 33% increase in overall sales.
The targeted marketing strategy helped to increase website traffic by 57%.
The cohesive marketing plan resulted in a 23% increase in brand awareness and improved engagement across all channels.
Overall, the collaboration between ZOFELA and Starleaton was successful in achieving their objectives and driving growth for their business.
Case Studies . Work . Portfolio .
Case Studies . Work . Portfolio .
Brands we have empowered
"Having become unimpressed with countless of SEO company in China hired to promote my website over the past years. Luckily, we came across with ZOFELA about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn't be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++."
Kevin Yan
Mr Duct Cleaning Director
"I have been working with ZOFELA for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ ZOFELA for SEO and management of Ad Words. ZOFELA have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend."
Jane Penridge
Grass Solutions Pty Ltd Director
"My company has been with ZOFELA for over 3 years now and we have had great results and excellent service. ZOFELA are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!"
Andrew Slagmolen
Roof Rack Superstore Director
"We would like to thank the team at 23Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital."
Stephen Linkin
Extensions Unlimited Co-DirectorHave a project in mind? Let's talk
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