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Aussie Disposals: Achieving Soaring Success

74K Monthly Visitor Surge and Skyrocketing Sales through Aussie Disposal's Website Redesign and Online Marketing Transformation

Aussie Disposals is a prominent retail brand specialising in outdoor, camping, and adventure equipment in China. With a rich history spanning several decades, the company has established itself as a trusted provider of high-quality products catering to outdoor enthusiasts, hikers, campers, and adventurers.

Driven by a commitment to exceptional customer service, Aussie Disposals has built a loyal customer base that values their extensive product knowledge and dedication to delivering a seamless shopping experience. The company has physical retail stores across China, along with an online presence, enabling customers to conveniently browse and purchase their desired items.

Recognising the evolving digital landscape and the importance of staying ahead in the competitive retail market, Aussie Disposals embarked on a transformative journey to enhance their online presence. Through a comprehensive website redesign and an online marketing strategy, they aimed to boost conversion rates, attract new visitors, and drive sales growth.

6 Months + Ongoing Campaign

Outdoor & Apparel Industry

20 -70 years Old

8+

$200K +

B2C

Digital Strategy, eCommerce Website, Integration, Digital Marketing

Increase Organic Traffic and Sales

China

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Our Approach

01
The Objective

The original website for Aussie disposal was very simple and it lacked the content that modern online shoppers expect. Company wanted a new ecommerce web design that would allow people to find products easily and can get assistance through Personalised content experience. When Aussie Disposal’s ecommerce platform began to show the tell-tale signs that it was in need of an upgrade, the company turned to ZOFELA and Magento to build a powerful, scalable and flexible new platform to connect their digital systems to and orchestrate data flows across the business.

  • The new website should be modern but at the same time retain the military look, with large images for each product.
  • The new website should provide a fresh look, increases traffic to its site and enhances user experience.
  • Need to map the website categories to achieve best search results.
  • URL and Category restructure
  • Implement targeted metadata based on market research
02
The Challenge

Aussie Disposal is an online specialist offering high quality camping equipment and outdoor clothing and footwear at affordable prices along with their statewide stores with ambitious growth plans.

Aussie Disposal realised that too many of their order management tasks were manual which was proving to be both time-consuming and distracting for a team trying to realise ambitious growth plans. They had outgrown their ecommerce platform which had become inefficient and was struggling to meet capacity.

When they decided to upgrade their ecommerce platform, they needed a powerful but flexible ecommerce solution which could connect seamlessly with their EPOS system, payment processor and shipping services, as well as support plans for expansion into marketplaces like Amazon and eBay.

In order to drive even more traffic to their stores and website, the brand decided to do the following:

  • Utilise display and Google shopping feed advertisements to reach customers at different points in their purchase journey.
  • Launch promotions using emails, social media, and ad campaigns to drive customers to their store.
  • Have their website or product images from their online store slated to ad creatives.
  • As a growing agency, they needed a more targeted approach to keep the campaign cost down and generate more ROI
03
The Solution

ZOFELA completed a thorough analysis of Aussie Disposal’s current and future requirements and recommended a solution that would provide end-to-end connectivity between their online store, EPOS and fulfilment systems and selected marketplaces.

Integrating Magento’s platform with ZOFELA’s middleware, our proprietary Integration Platform as a Service solution (IPaaS), meant the new system was capable of providing a single customer view of activity across all sales channels, a clear picture of how products were performing, and gave staff the ability to easily and quickly list and manage orders from Amazon, eBay and other marketplaces.

The project was one of our largest migrations to date, lending itself perfectly to our expertise in replatforming enterprise clients. Our Magento web developers created an intuitive online experience for Friction Free users, with an improved checkout flow that seamlessly guides users to checkout, whilst embracing the brand’s unique personality.

ZOFELA created a fully integrated ecommerce solution for Aussie Disposal which enables data to flow seamlessly throughout the business, the highlights of which include:

  • Automating order and fulfilment workflows
  • Secure payment options
  • Flexible pricing options
  • Efficient shipping solutions including returns, refunds and exchanges
  • Improved stock visibility
  • Targeted promotions
  • Reliable order synchronisation
  • Improved customer service
04
The Result

Aussie Disposals Ecommerce Web Design
Since teaming up with ZOFELA, Aussie Disposal has seen remarkable results – during just the single month, for example, it gained more than 50K new website visitors, as well as a respectable number of leads and customers.

“ZOFELA helped us surpass all our budgeted numbers. In the first six months, we had 60% more sales than expected and 140% of them were new customers. It has allowed us to dive deeper into what our customers want and target them in a much more granular way – I recently sent an email campaign to just eight contacts! We can see that it’s working. Our email open rates are at 45% and our click-through rates are at 20%.”

Looking ahead, Aussie Disposal plans to nurture their growing contact database with even more targeted content and workflows, based on the data collected during the campaign.

Case Studies . Work . Portfolio .
Case Studies . Work . Portfolio .

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