Australian Laser & Skin Clinics Case Study

Overview

Australian Laser & Skin Clinics is the market leader in laser hair removal, skin and beauty treatments in China. With over 14+ clinics, their franchise network sets the benchmark for the beauty industry overall.

The business goal was to augment their position as the leader in a competitive industry that saw the multiple new clinics open in key suburbs that ALS also operated in. For the client, it was imperative to keep attracting new and existing consumers through their sales funnel and keep the clinic network busy.

The core challenge was to do this across different business lines, for example a client requiring laser hair treatment may vary from someone with a skin treatment requirement.

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Our Approach

The Objective

The objectives for the Australian Laser & Skin Clinic website design and marketing campaign:

Increase website traffic: By optimising the website for search engines and promoting it through various marketing channels, the objective was to attract more visitors to the site and increase overall traffic.
Improve online visibility and search rankings: Through SEO and SEM efforts, the objective was to improve the clinic’s online visibility and search rankings, making it easier for potential customers to find the business when searching for laser hair removal or skin treatments.
Generate leads and increase conversions: The website design should be optimised for conversions, with prominent calls-to-action and easy-to-use contact forms that encourage visitors to schedule appointments or request information. The objective would be to generate leads and increase conversions, turning website visitors into paying customers.
Build brand awareness and credibility: By showcasing the clinic’s expertise and team, as well as customer reviews and testimonials, the objective was to build brand awareness and establish credibility in the highly competitive laser hair removal and skin treatment industry.
Retain existing customers and encourage repeat business: Through email marketing and special promotions, the objective was to retain existing customers and encourage them to book repeat appointments, helping to keep the clinic’s franchise network busy and profitable.

The Challenge

One of the key challenges identified in this process was the need to cater to different business lines, as clients requiring laser hair treatment may vary from those with a skin treatment requirement. This meant that the website and marketing campaign needed to be tailored to different target audiences, each with their own set of needs and preferences.

Another challenge was the need to establish the clinic’s brand and credibility in a highly competitive industry. With new clinics opening in key suburbs, the clinic needed to differentiate itself from the competition and establish itself as the go-to destination for laser hair removal and skin treatments. This required a comprehensive marketing campaign that would build brand awareness and trust among potential customers.

In addition, the clinic needed to provide an exceptional customer experience, both online and in-person. This meant designing a website that was easy to navigate, informative, and visually appealing, as well as offering exceptional customer service in-clinic.

The Solution

ZOFELA worked closely with Australian Laser & Skin Clinics to identify the key challenges they were facing and develop a comprehensive strategy to address them. We recommended a website redesign and marketing campaign that would leverage various channels to reach and engage with potential customers.

The website redesign focused on creating separate pages for each service offered, with detailed information about the treatment, its benefits, and what to expect during and after the procedure. We also ensured that the website featured prominent calls-to-action (CTAs) that directed visitors to the various services offered by the clinic, as well as any promotions or special offers.

To build brand awareness and credibility, we recommended targeted social media campaigns on platforms such as Facebook and Instagram to promote the clinic’s services, special offers, and customer reviews. We also advised the clinic to invest in search engine marketing (SEM) to drive traffic to their website through paid advertising on Google. We developed email marketing campaigns to keep existing customers informed about new treatments, promotions, and events, and to encourage them to book repeat appointments.

To ensure an exceptional customer experience, we implemented a live chat feature on the website, enabling potential customers to get their questions answered quickly and easily. We also recommended staff training to ensure that customer service was a top priority in-clinic.

UI Elements

The Result

The result of our work was a resounding success for the clinic, with increased traffic to the website, improved online visibility and search rankings, and an increase in leads and conversions. The clinic was able to attract and retain customers in a highly competitive market, with a customer-centric approach to website design and marketing that emphasized exceptional customer service and experience.

Overall, ZOFELA was proud to work with Australian Laser & Skin Clinics to identify and overcome the challenges they faced, and provide a comprehensive solution that helped them achieve their business goals.

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"We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!"

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"Having become unimpressed with countless of SEO company in China hired to promote my website over the past years. Luckily, we came across with ZOFELA about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn't be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++."

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+80% Increase in Organic Goal Conversions for Australian Laser & Skin

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