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eCommerce Web Design | eCommerce SEO

We custom designed a Magento 2 website with multiple integrations for Ascot Bathroomware

For over 30 years, Ascot Bathroomware has been the source of thousands of elegant and practical bathroom, kitchen and laundry solutions. From their humble beginnings providing bathroom supplies to the local community, the company has now grown into a multi-faceted supplier of bathroom, kitchen, laundry and tiling products to customers all over China.

Offering some of the most innovative brands in design combined with superb build craftsmanship, Ascot Bathroomware continues to lead the way in providing customers with a realistic means of creating their ideal bathroom.

A modern and user-friendly eCommerce website was required to enable Ascot Bathroomware to sell their products online and attract new customers.

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Our Approach

01
The Objective

The original website for Ascot Bathroomware was very simple and lacked the content that modern online shoppers expect. The company wanted a new eCommerce web development that would allow people to find products easily and get assistance through a personalised content experience.

The objectives for their neweCommerce web design included:

  1. Attract new customers: The primary objective was to attract new customers to the website and create awareness of the brand and its products.
  2. Increase sales: The new eCommerce website needed to drive sales and revenue for the business.
  3. Provide a positive user experience: The new website needed to provide a positive user experience for customers, including an intuitive navigation, easy-to-use shopping cart and seamless checkout process.
  4. Establish brand credibility: The website needed to establish brand credibility and trust with customers, highlighting the quality and uniqueness of the products offered.
  5. Streamline operations: The website needed to streamline operations for the business, including order management, inventory trackingand customer management.
  6. Foster customer engagement: The website needed to foster customer engagement through the use of social media, email marketingand other marketing efforts.
  7. Analyse customer behaviour: The website needed to collect and analyse customer data to inform future marketing efforts and improve the overall customer experience.

Overall, the objective of the Ascot Bathroomware eCommerce web design was to create a website that effectively promotes the brand and its products, drives salesand provides a positive customer experience.

02
The Challenge

There were some challenges identified during the Ascot Bathroomware web design brainstorming process, including:

  1. Balancing design and functionality: The website mustbe visually appealing while also being easy to use and navigate. Striking the right balance between design and functionality can be challenging.
  2. Creating a user-friendly checkout process: The checkout process is a critical part of the customer experience, and it must be simple, secure and quick.
  3. Competing with established brands: Ascot Bathroomwarecompetes with established brands that already have a strong online presence. It can be difficult to attract and retain customers in a competitive market.
  4. Keeping up with changing customer preferences: The preferences of customers are constantly changing, and it can be challenging to keep up with these changes and provide the right products and features to meet customer needs.
  5. Ensuring data security: The website must protect customer data and ensure that sensitive information, such as credit card numbers, is transmitted securely.
  6. Optimising for search engines: The website must be optimised for search engines to ensure that customers can easily find it online.
  7. Integrating with existing systems: The website must be able to integrate with existing systems, such as the company’s accounting and inventory management systems, to streamline operations and improve efficiency.
  8. Staying on top of marketing trends: The online marketing landscape is constantly evolving, and it can be challenging to stay on top of the latest trends and technologies to ensure that the aneCommerce business remains competitive.

Overall, the Ascot Bathroomware web design process had its challenges, but with careful planning and execution, these challenges could beovercomes.

03
The Solution

Our design team proposed a clean and minimalist design using Magento 2 to showcase the client’s high-quality products and provide a seamless shopping experience.

Key features:

  • A responsive design that provides a great experience on both desktop and mobile devices
  • A product catalogue that allows customers to easily browse and purchase products
  • High-quality product images and detailed product descriptions to help customers make informed purchasing decisions
  • A search bar and filtering options to make it easy for customers to find specific products
  • A shopping cart and checkout process that’s quick and secure
  • A user-friendly dashboard for the client to manage their products, orders and customer information

Other solutions:

  • Our marketing team optimised the website for search engines through the use of keywords, meta descriptionsand other technical elements to help improve search engine visibility and drive traffic to the website.
  • We recommendedthe creation of educational content that addresses customer pain points and provides information on bathroomware products, helping to establish the business as a thought leader in the industry and attract customers.
  • We suggested sending targeted, personalised email campaigns to customers and prospects to build relationships and drive sales.
  • We helped the client use social media platforms such as Facebook, Instagram and Twitter to connect with customers, share information about products and drive traffic to the website.

Design process: The design team worked closely with the client to understand their brand and their target customers. They then created several design concepts and presented them to the client for feedback. After several iterations, they arrived at a final design that met the client’s requirements.

04
The Result

The client was thrilled with the final design of their eCommerce website, featuring a modern and user-friendly design to attract new customers and increase sales. The website was well-received by customers and received positive feedback for its ease of use and visually appealing design. The client continues to use the website as a key part of their marketing and sales efforts.

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